The Nordic advertising market grew by 10.4% in the first half of 2026, reaching 5.7 billion EUR.
In 2025 Nordic advertising investments amounted to 10,6 billion Euro, an increase of 5,0% with current exchange rates applied.
IRM has published a forecast for 2026 and 2027.
The Danish advertising market in the first quarter of 2026.
Efter en svag start kom der pænt gang i væksten på annoncemarkedet i 2025
Danish advertising gains speed as growth hits 5,6% in the last quarter of 2025
Nordic ad investments are projected to maintain solid growth throughout 2025-2026.
Advertising investments increased globally for the fourth consecutive year.