2025 started off with a global economy in turmoil, leaving a mark on advertising investments. The growth will continue to be subdued in line with lowered expectations on the economy and IRM predicts a market in 2025 where advertising investments will growth 1,3% as compared to 2024.
During 2026 the economy is expected to continue growing but still at a slow pace. For the advertising investments, IRM expects a continued growth, slightly higher than the current year. This growth is supported by a general election and sporting events. In total advertising investments will growth 1,7%.
The report contains forecasts concerning advertising investment per media chennel in 2025 and 2026. Categories include: newspapers, trade press, magazines, outdoor, TV, radio, podcasts, cinema, internet - split into display, search and directories/classifieds. 39 pages. In english. Get it here.